Privacy Policy for Appic Ltd

1. Information We Collect

1.1 Information You Provide

• Contact Information: When you contact us through our website or email, we collect your name, email address, company name, and any information you provide in your message.
• Project Information: During consultations and project engagements, we may collect information about your business needs, technical requirements, and project specifications.

1.2 Automatically Collected Information

• Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and navigation patterns.
• Device Information: We may collect information about the device and browser you use to access our services.
• Cookies: We use cookies and similar technologies to improve your experience and analyze website performance.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide consultancy services
• Communicate about projects, proposals, and deliverables
• Improve our website and services
• Send relevant updates about our services (with your consent)
• Comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist in operating our website and delivering our services (e.g., hosting providers, email services).
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Project-related information is typically retained for the duration of the engagement and for a reasonable period thereafter for record-keeping and legal purposes.

6. Your Rights (GDPR)

If you are located in the European Economic Area (EEA) or UK, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete information.
• Right to Erasure: You can request deletion of your personal information (subject to legal obligations).
• Right to Restrict Processing: You can request that we limit how we use your information.
• Right to Data Portability: You can request transfer of your data to another service provider.
• Right to Object: You can object to certain types of processing, including direct marketing.

To exercise these rights, please contact us at hello@appicltd.com.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

We may use analytics services (such as Google Analytics) to understand how visitors use our site. These services may collect information about your browsing behavior across different websites.

8. International Data Transfers

Appic Ltd is based in the United Kingdom. If you access our services from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Supervisory Authority

If you are located in the EEA or UK and have concerns about how we process your personal data, you have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO): https://ico.org.uk